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About Loafe

Loafe was founded in Melbourne in 2020, born from a desire for comfort during uncertain times. What started as a simple idea quickly grew into a thriving brand. Now based in Adelaide since 2023, we continue to embrace our Australian roots, evolving with every step. A special thanks to our founder, Georgia, whose vision laid the foundation for Loafe today.

Introducing Abbie... the face behind Loafe

Armed with a Sustainable Living Diploma, Abbie is deeply rooted in her commitment to sustainability. Her journey with Loafe began as a personal endeavour to merge her passion for eco-conscious living with her creative spirit.

At Loafe, Abbie's dedication to sustainability is palpable in every stitch, with a keen focus on crafting products exclusively from natural materials. Her ethos resonates throughout the brand, ensuring that each piece is not just a garment, but a statement of mindful living.

Ethics and sustainability:

Ethics and sustainability are at the core of our brand. Partnering with Scout Brand Supply, we ensure that our products are manufactured under safe, fair, and humane working conditions. Our strict ethical sourcing policy incorporates international standards and emphasises continuous improvement.

We are committed to reducing our environmental footprint, conserving resources, and positively impacting society. With Loafe, you can embrace stylish and comfortable robes while supporting a brand dedicated to ethical and sustainable practices.

Let’s Create Together – Loafe x Artists 🎨

At Loafe, we love collaborating with artists who share our passion for creativity, self-expression, and slow living. Our limited-edition artist collaborations bring unique designs to life, transforming our robes into wearable art. If you're an artist with a vision and want to create something special with us, we'd love to hear from you! Get in touch at hello@loafe.com.au, let’s make something beautiful together.

Ready to experience the comfort and sustainability of Loafe for yourself?
Browse our collection and discover your new favorite essentials.