About us
Loafe was born in the heart of Melbourne in 2020 during the height of the pandemic. What began as a response to the need for comfort in uncertain times quickly blossomed into a thriving brand. Now, based in Adelaide since 2023, we've embraced our Australian roots and are excited to continue growing and evolving.
With each stitch, we're weaving a story of resilience, comfort, and connection, and we're grateful for every step of the journey. Special thanks to our founder, Georgia, whose vision laid the foundation for the Loafe you see today.
Introducing Abbie... the face behind Loafe
Armed with a Sustainable Living Diploma from the University of Tasmania, Abbie is deeply rooted in her commitment to sustainability. Her journey with Loafe began as a personal endeavour to merge her passion for eco-conscious living with her creative spirit.
At Loafe, Abbie's dedication to sustainability is palpable in every stitch, with a keen focus on crafting products exclusively from natural materials. Her ethos resonates throughout the brand, ensuring that each piece is not just a garment, but a statement of mindful living.
Ethics and sustainability:
Ethics and sustainability are at the core of our brand. Partnering with Scout Brand Supply, we ensure that our products are manufactured under safe, fair, and humane working conditions. Our strict ethical sourcing policy incorporates international standards and emphasises continuous improvement.
We are committed to reducing our environmental footprint, conserving resources, and positively impacting society. With Loafe, you can embrace stylish and comfortable robes while supporting a brand dedicated to ethical and sustainable practices.
Ready to experience the comfort and sustainability of Loafe for yourself?
Browse our collection and discover your new favorite essentials.